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JANUARY 26, 2007

Hard Rock International Annouces the opening of
Hard Rock Cafe Warsaw

Poland's First-Ever Hard Rock Location Opens for Business

Orlando, FL, January 26, 2007 - Hard Rock International, one of the world's most recognizable brands, known for dining, rock music, memorabilia and entertainment, today announced the opening of Hard Rock Cafe Warsaw. Poland's first-ever Hard Rock location will offer guests great American fare in a rock 'n' roll atmosphere.

Scheduled to open on Feb. 7, 2007, Hard Rock Cafe Warsaw is located in the heart of the country's capital, at Zlote Tarasy ("Golden Terraces"), a new high-profile, diverse shopping and entertainment center, which will include several prestigious retailers. Nestled in Poland's cultural center, Hard Rock Cafe Warsaw is situated near the city's business district, five-star hotels, the Palace of Culture (Warsaw's landmark) and the main railway station, offering a convenient destination for both locals and travelers to visit.

"Warsaw is an extraordinary and vibrant city with a rich variety of cultural offerings," said Hamish Dodds, president and CEO, Hard Rock International. "Poland and the surrounding region are significant areas of expansion for Hard Rock international."

The 850-square-meter cafe features Hard Rock's outstanding menu, a Rock Shop offering the brand's limited-edition and collectible merchandise, such as City and Classic T-shirts, pins and more. The walls of Hard Rock Cafe Warsaw are adorned with pieces from Hard Rock's world-famous memorabilia collection, including items representing contemporary stars, such as pants worn by Latin sensation Shakira and guitar played by Prince, to rock legends, such as Jimi Hendrix's necklace and a jacket worn by John Lennon. Other notable items include a vest donned by Cher, Jefferson Airplane art, pants worn by The Who's Keith Moon and a saxophone played by British legend David Bowie.

"It is a privilege to bring Hard Rock, one of the world's most admired and passionately loved brands, into the country and the region, said Lukasz Stanicki, General Manager, Hard Rock Cafe Warsaw. "The city of Warsaw is thrilled to become home to the first Hard Rock location in Poland."

For more information, please visit www.hardrock.com.

About Hard Rock International
With 124 high-energy Hard Rock Cafes, seven Hotel & Casinos and one stand-alone Casino in 46 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning Web site. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.L).

For more information on Hard Rock, visit www.hardrock.com .

 

 

 

 

 

 

 

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