Hard
Rock International Annouces the opening
of
Hard Rock Cafe Warsaw
Poland's
First-Ever Hard Rock Location Opens for
Business
Orlando,
FL, January 26, 2007 - Hard Rock
International, one of the world's most
recognizable brands, known for dining,
rock music, memorabilia and entertainment,
today announced the opening of Hard Rock
Cafe Warsaw. Poland's first-ever Hard
Rock location will offer guests great
American fare in a rock 'n' roll atmosphere.
Scheduled to open on Feb. 7, 2007, Hard
Rock Cafe Warsaw is located in the heart
of the country's capital, at Zlote Tarasy
("Golden Terraces"), a new high-profile,
diverse shopping and entertainment center,
which will include several prestigious
retailers. Nestled in Poland's cultural
center, Hard Rock Cafe Warsaw is situated
near the city's business district, five-star
hotels, the Palace of Culture (Warsaw's
landmark) and the main railway station,
offering a convenient destination for
both locals and travelers to visit.
"Warsaw is an extraordinary and vibrant
city with a rich variety of cultural offerings,"
said Hamish Dodds, president and CEO,
Hard Rock International. "Poland
and the surrounding region are significant
areas of expansion for Hard Rock international."
The 850-square-meter cafe features Hard
Rock's outstanding menu, a Rock Shop offering
the brand's limited-edition and collectible
merchandise, such as City and Classic
T-shirts, pins and more. The walls of
Hard Rock Cafe Warsaw are adorned with
pieces from Hard Rock's world-famous memorabilia
collection, including items representing
contemporary stars, such as pants worn
by Latin sensation Shakira and guitar
played by Prince, to rock legends, such
as Jimi Hendrix's necklace and a jacket
worn by John Lennon. Other notable items
include a vest donned by Cher, Jefferson
Airplane art, pants worn by The Who's
Keith Moon and a saxophone played by British
legend David Bowie.
"It is a privilege to bring Hard
Rock, one of the world's most admired
and passionately loved brands, into the
country and the region, said Lukasz Stanicki,
General Manager, Hard Rock Cafe Warsaw.
"The city of Warsaw is thrilled to
become home to the first Hard Rock location
in Poland."
For more information, please visit www.hardrock.com.
About Hard Rock International
With 124 high-energy Hard Rock Cafes,
seven Hotel & Casinos and one stand-alone
Casino in 46 countries, Hard Rock International
is one of the world's most globally-recognized
brands. Beginning with an Eric Clapton
guitar, Hard Rock owns the world's greatest
collection of music memorabilia, which
is displayed at its locations around the
globe. Hard Rock is also known for its
collectible fashion and music-related
merchandise, Hard Rock Live performance
venues and an award-winning Web site.
Hard Rock International, Inc. is owned
by The Rank Group Plc (RNK.L).
For
more information on Hard Rock, visit www.hardrock.com
.